SEATTLE, WA – A 41-story tower currently under construction in downtown Seattle is getting a fresh start with a new name and brand. Development partners The Molasky Group + Binjiang Tower Corp. are branding the property at 2116 4th “Arrivé” (pronounced ah-ree-vā).
The name, logo and original marketing campaign are created by VERV Projects, Vancouver, BC. Formerly known as Potala Tower, the joint venture partners have taken complete ownership and control of the property and have revitalized the project with a substantial new investment as well as a recommitment of EB5 investor capital. The project, currently under construction, is planned to be delivered in the first quarter of 2019.
“The building has a new name and look reflective of the high-value experience we plan to deliver to those who will want to live here,” says Mike Doran, The Molasky Group executive in charge of the design and construction. “The name Arrivé is aspirational and resonates well with our target demographics. The logo uniquely reflects elements of the building’s iconic design while conveying the upscale positioning of the property.”
Located at the confluence of Seattle’s most vibrant neighborhoods, Arrivé will be one of the first for-rent mixed-use properties in downtown Seattle with ground level retail, an upscale hotel, well-amenitized apartments, and secure below grade parking. It is adjacent to the landmark Seattle Cinerama on 4th Avenue and only two blocks from Amazon’s three million square foot headquarters.
The general contractor is Denver, CO-based PCL, the sixth largest contractor in the United States. The architect is Weber Thompson, Seattle’s most notable architectural firm.