SALT LAKE CITY, UT – Cottonwood Residential, a leader in multifamily property management and operations, announced the unveiling of its new brand at two recently acquired apartment communities.
Modera Prime 235, a luxury community in St. Petersburg, Fla., has been rebranded Cottonwood Bayview. Elan Westside, an upscale community in the West Midtown neighborhood of Atlanta, has been rebranded Cottonwood Westside. The communities represent the start of Cottonwood Residential’s effort to incorporate its new brand into high-profile markets and locations.
“The brand represents the next phase for Cottonwood Residential, in which we are redefining our portfolio to provide the best apartment living experience available in incredible locations where today’s renters want to live,” said Chad Christensen, president of Cottonwood Residential. “The vibrant locations of our communities, the top-of-market amenities and the premier level of service that we will provide our residents will be synonymous with the Cottonwood experience.”
Cottonwood Residential is in the process of transforming its portfolio, reinvesting in well-appointed communities in strategic Class-A locations while also rehabbing existing Class B assets. Communities in the new portfolio and updated existing communities will be rebranded with the Cottonwood name. The company will also implement its upgraded all-in-one property management system, which will simplify the resident user experience and streamline operations.
“Investing in Class-A markets plays to our strengths and our onsite associates, who are some of the most talented, experienced and passionate associates in the industry,” said Glenn Rand, executive vice president for Cottonwood Residential. “Along with our detailed landscaping, elegant apartment interiors and high-end finishes, our associates will be committed to delivering the most sought after apartment living experience in the country.”
Cottonwood Bayview contains 309 apartment homes with a mix of studio, 1- and 2-bedroom homes. The community offers prime views of Tampa Bay, a rooftop terrace, state-of-the-art fitness center, resort-style swimming pool with sundeck, stainless steel appliances and full size in-home washers and dryers.
Cottonwood Westside, a mixed-use community with 197 apartment homes, is situated in a highly desirable walkable neighborhood (85 Walk Score) within steps of some of the city’s finest shopping, dining and entertainment options. Featuring sleek modern architecture, the community includes a salt-water pool with sun shelf, fitness center, high-tech gaming lounge and a pet park.
Cottonwood Residential is a fully integrated real estate investment company that has focused solely on the multifamily sector since 2004. The firm owns and/or manages over 18,000 multifamily units in 15 states.